Web Privacy Statement

Last Updated: 9/19/2022

Main Line Health (MLH) has created this statement to demonstrate our commitment to online privacy. It discloses our information-gathering and dissemination practices for this website.

Collection of Information

Information you give to us:

You may visit our website without submitting any information about yourself. However, we do collect certain information you choose to provide to us. This includes information you provide when you send us email or subscribe to one of our online publications, you register for an event, or make a donation. This also includes information you submit on forms, such as appointment request forms. Some forms collect sensitive information, such as health information, necessary for us to provide our services to you.

Please note that Main Line Health will not respond to any question concerning a specific medical or health condition submitted through this site. If you submit such a request you will receive a standard response recommending that you consult with your own health care professional. We will not intentionally share the contents of this type of an email with any third party; however, due to the nature of electronic communications, we cannot and do not provide any assurances that the contents of your email will not become known or accessible to third parties. We urge you not to provide any confidential information about yourself or your health to us via electronic communication, unless we have explicitly requested said information and it is within a secure section of our website. If you do so, it is at your own risk.

For more information about how Main Line Health handles patient privacy and specific patient information, please visit our Notice of Privacy Practices (HIPAA).

Information we collect automatically:

We use cookies and similar technologies on our online services, electronic communications and advertisements that automatically receive and track certain data about how you and other visitors interact with our online services, preferences expressed and settings chosen. For example, we may collect information about your device (such as your device and browser type, your device screen size, operating system, IP address, mobile network carrier, and device and advertising identifiers), your geolocation, and your use of our online services (such as access dates and times, online features or pages viewed, the preferred language to display on the website, system activity and the third-party site or service you were using before interacting with our online services). In some cases we do this through the use of cookies, pixel tags, SDKs and similar technologies that create and maintain unique identifiers.

Use of Information

We may use the information described above as necessary or useful to provide, support, personalize, and develop our website, products, and services, including as follows:

  • We use the personal information you provide through the website for the purposes for which such information was provided.
  • To create, maintain, customize, and secure your account with us.
  • To process your donations and related transactions.
  • To respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our website, third-party sites, and via email or text message.
  • To help maintain the safety, security, and integrity of our website, services, other technology assets, and business.
  • To develop and improve our website and services.
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in this privacy statement.

We may disclose your personal information to third parties who provide us with various business services, including monitoring and maintaining our website and ads, processing payments, scheduling appointments, performing website analytics and ad delivery services, conducting marketing and advertising campaigns, and preparing newsletters and mailings. We may also share your information with our affiliated entities or transfer your information in connection with a merger, sale of assets or bankruptcy.

We also collect usage data with respect to the site and may generate aggregate or de-identified data that does not contain your personally identifiable information. We are not restricted in use of such data. We may also combine your information with data we receive from other sources, with the third party data subject to any restrictions specified by such sources.

Third-Party Links

This site contains links to other sites. We are not responsible for their privacy practices or content. In some cases, you will be asked to "accept" or "decline" a statement dealing with this. You should review the privacy policies and terms of use of any third-party site before providing any information.

Online advertising and visitor analytics

Main Line Health utilizes Google Analytics and other analytics providers on its web properties to track the effectiveness and relevance of our website to visitors. Google Analytics is a web analysis service provided by Google. Google utilizes the anonymized data collected to track and examine the use of mainlinehealth.org, to prepare reports on its activities and share them with other Google services. Google may use the anonymized data collected to contextualize and personalize the ads of its own advertising network. Main Line Health may also use other third party analytics providers comparable to Google that will similarly have access to and analyze data.

In addition, as you browse mainlinehealth.org and other websites, online ad networks we work with may place anonymous cookies on your computer, and use similar technologies, in order to understand your interests based on your (anonymous) online activities, and provide more relevant ads to you. This website uses these remarketing services to advertise on third party websites to previous visitors to our site. Third-party vendors, including Google, use cookies to serve ads based on someone's past visits to our website. Any data collected will be used in accordance with our own privacy policy, Google's privacy policy and the applicable third party service providers' privacy policies, as applicable.

You can set preferences for how Google advertises to you using the Google Ad Preferences page, and you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin. To do so, please follow the instructions provided by your browser which are usually located within the "Help" or "Preferences" menu. You can also visit The Network Advertising Initiative to opt out of most companies that engage in targeted advertising. (This will not prevent you from seeing ads; the ads simply will not be delivered through these targeting methods.)

Information about data collected by Google can be found by visiting google.com/intl/en/policies/privacy/.

Minors

We are committed to protecting children's privacy on the internet, and we do not knowingly collect personal information from children.

Do Not Track (DNT)

Some web browsers may transmit "do-not-track" signals to websites with which the browser communicates. Our online services do not currently respond to these "do-not-track" signals.

International Users

If you are visiting our website from outside the United States, please be aware that information you submit or that we otherwise obtain about you through the site will be stored on our servers in the United States. By using this website, you consent to the transfer and processing of your personal data in the United States. Please note that data protection laws and regulations applicable to your personal data in the United States may be different from the laws of the country where you currently are located.

Changes to this Privacy Statement

We may change this privacy statement from time to time. If we make significant changes in the way we treat your information, or to this privacy statement, we will provide you notice through the relevant online services or by some other means, such as e-mail. Your continued use of our online services after such notice constitutes your consent to the changes. We encourage you to periodically review this privacy statement for the latest information on our privacy practices.

Contact Us

If you have any questions about this privacy statement or our other information practices, please contact us at Privacy Officer, Main Line Health, Main Line Health Compliance Department, Ellis Preserve – 3803 West Chester Pike, Suite 250, Newtown Square, PA 19073. Phone 610.225.6206.